2021 Food policy Tobacco control

Committee on the Rights of the Child, General Recommendation #25 par. 41 and par. 42 (2021)

Text of the recommendation

41. States parties should make the best interests of the child a primary consideration when regulating advertising and marketing addressed to and accessible to children. Sponsorship, product placement and all other forms of commercially driven content should be clearly distinguished from all other content and should not perpetuate gender or racial stereotypes.

42. States parties should prohibit by law the profiling or targeting of children of any age for commercial purposes on the basis of a digital record of their actual or inferred characteristics, including group or collective data, targeting by association or affinity profiling. Practices that rely on neuromarketing, emotional analytics, immersive advertising and advertising in virtual and augmented reality environments to promote products, applications and services should also be prohibited from engagement directly or indirectly with children.


Committee on Economic, Social and Cultural Rights, General comment No. 25 (2021) - on children’s rights in relation to the digital environment, CRC/C/GC/25, (2021), Par. 41; 42. Available at: https://tbinternet.ohchr.org/_layouts/15/treatybodyexternal/Download.aspx?symbolno=CRC/C/GC/25&Lang=en