41. States parties should make the best interests of the child a primary consideration when regulating advertising and marketing addressed to and accessible to children. Sponsorship, product placement and all other forms of commercially driven content should be clearly distinguished from all other content and should not perpetuate gender or racial stereotypes.
42. States parties should prohibit by law the profiling or targeting of children of any age for commercial purposes on the basis of a digital record of their actual or inferred characteristics, including group or collective data, targeting by association or affinity profiling. Practices that rely on neuromarketing, emotional analytics, immersive advertising and advertising in virtual and augmented reality environments to promote products, applications and services should also be prohibited from engagement directly or indirectly with children.
Year | 2021 |
Topic | Food policy Tobacco control |
Document Type | General Recommendations |
Country | N/A |
Policy Area | Food marketing regulations Digital environment Tobacco advertising, promotion, and sponsorship (TAPS) |
Human Rights Comiteee | CRC |
Human Rights | Right to information Right to health |
Groups Affected | Children and adolescents |
Committee on Economic, Social and Cultural Rights, General comment No. 25 (2021) - on children’s rights in relation to the digital environment, CRC/C/GC/25, (2021), Par. 41; 42. Available at: https://tbinternet.ohchr.org/_layouts/15/treatybodyexternal/Download.aspx?symbolno=CRC/C/GC/25&Lang=en